Sunday, 6 September 2009

This Calendar, so beautifully produced, is a wonderful way for us to show our gratitude to all soldiers in Afghanistan and many other places. They deserve our support and the The Soldiers' Charity does just that when they or their loved ones fall on hard times. Thank you to everyone that buys a copy of the calendar, your donation will make a real difference to a soldier or his ‘sweetheart’.


Having been responsible for sending so many journalists to Iraq and Afghanistan for GQ, I have become accustomed to reading their harrowing tales, their descriptions of the bravery of the allied forces and the horrendous things they have been forced to witness. Hopefully this new army of forces sweethearts will be a temporary antidote.


With so many troubles throughout the world, it is these servicemen and women that provide the freedoms and safety that are so often taken for granted back at home. As such, we owe them our support and I'm honoured to give mine. In buying this calendar, you are giving yours too.


Saturday, 5 September 2009


We have reached the end of the creative process and took delivery of the calendars earlier this week. They look incredible, the hard work has definitely paid off!! The calendar is ready to buy and you can get your copy from the shop section at
Chrissie launched the initial sales at the Army Benevolent Fund Annual Dinner at Chatsworth House last week and sold one to the Duke of Devonshire himself! The calendar was well received and looks set to be very popular. We want to thank everyone who has been involved in any way, from sponsoring it to providing props and costumes, to giving it coverage in magazines and newspapers - it has all enabled us to make this project a success. If your shop or business is interested in stocking these calendars for us, please contact Chrissie on 07804 942 578. Please watch this space for news and photographs, details of other stockists and details of press coverage.

Tuesday, 28 July 2009

Almost there...

After almost three gruelling months, the hard work is nearly over! All the shoots are completed, the last few images are being pampered in the editing suite and we're finalising the layout of the much anticipated calendar! We are thrilled with the results - we know you're all dying for a peek so here's a glimpse of our our promotional poster!
Thanks once again to all of our models who have done us proud. 'Wow' is all we can say!

'Girls, look out for our sexy message of support in the calendar, by gorgeous Josh Lewsey of England Rugby fame!'
Photo: Richard Lane Photography

Unfortunately, thanks to the British climate, we had disastrous weather on the Chetwynd Barracks Station Fun Day - but we still made extra funds with our prize draws and glasses of Pimms and Lemonade! We had some fantastic prizes donated - including meals out, tickets to theme parks and pampering spa treatments! Thanks to all the companies who donated and thanks to Mr. Levers for braving the gales and helping us!

As a last ditch attempt to raise more funds for the production, we are asking for more donations via our Just Giving page - so please, if you haven't given yet, do support our efforts to help the Army Benevolent Fund Every penny counts. And of course, please buy the calendar in September! It'll look great on your wall. ;) In the mean time, watch this space for news about the Official Launch Party.

Thursday, 16 July 2009

After months of us searching, Chrissie has finally found someone who has been kind enough to lend us a vintage style microphone for Sunday's shoot with Leanne, our Miss October!
Big thanks go to John at Worldwide Music for his help with this.

On Wednesday, it's Station Fun Day at Chetwynd Barracks - home of our Sweethearts Calendar. Chrissie and I are going to be in the ABF marquee selling their merchandise, serving Pimms and Lemonade and raising more funds for the calendar with some fantastic prizes that have been kindly donated by local companies. We're praying for sunshine!

In other news, details for the launch party are being finalised, it's set to be a really exciting and glitzy event with cocktails, food and entertainment provided. It's strictly RSVP, so if you want to be part of the fun, please contact Chrissie on 07804 942578. More details to follow!

Monday, 6 July 2009

Miss July's look... Model: Faye Wilson, Hair stylist: Sheila Hart, Make-up: Chrissie Rowell

Monday, 15 June 2009


Today we had our first glimpse of what the finished calendar will look like. We're in the safe hands of Infocado publishers, who have shown Chrissie and I the first design format. It looks amazing!! It's finally all coming together. Last weekend, we shot Miss June and Miss March - two more gorgeous photos! Thanks girls. Our Official Launch date is confirmed and will take place on Saturday 12th Septmeber in the Warrant Officers' and Sergeants' Mess at Chetwynd Barracks - home of the Sweethearts Calendar. We're hoping all the girls can make it, so we can toast our hard work and meet some Soldiers! Hello boys... x

New fundraising total is £1,013 so we are now just over a quarter of the way to reaching our target!

Sunday, 14 June 2009

These cute cupcakes were kindly made for us by The Walk Cafe Nottingham, for today's Miss March shoot. (Sarah-Louise Elton)

With Miss January, February, June, November and December shoots also completed, the calendar is now in full swing!

Thank you once again to all of you that have made a donation.
Fundraising now stands at £993. Almost a quarter of the way to reaching our target.

Tuesday, 2 June 2009

Chrissie and I would like to say a huge thanks to the Dylan Jones for allowing us magazine coverage to promote the calendar! This is fantastic publicity for the project and the Army Benevolent Fund, not to mention an amazing opportunity for myself and Chrissie - to have such high profile recognition for our work.

Friday, 29 May 2009

Week 2 and fundraising is up to £703!!!! Thanks to all that have parted with their hard earned cash!

Monday, 25 May 2009

Yesterday's shoot was a great success!
Thank you to Aimee and her dad for giving up their sunny Sunday and overcoming the challenges of road closures and car trouble, all in the name of charity!
Photo: Miss November, (Aimee Hall)
MUA: Chrissie Rowell
Hair stylist: Sheila Hart

Tuesday, 19 May 2009


We are trying to find a microphone just like this one to use on one of the shoots...
Does anyone have one that they can lend to us, or knows of where we might find one?

Thanks in advance x

Saturday, 16 May 2009

Wow... Fundraising has raised £470 in the first week!

Thanks to all those who have donated money AND time so far - Still such a long way to go.

Army Benevolent Fund Official Calendar 2010

As you may already be aware, I am thrilled to be photographing 12 ‘Sweethearts’ for the Official 2010 Army Benevolent Fund Calendar! It has a sexy, vintage theme and I am working with 12 gorgeous models who are all devoting their time voluntarily. This is a huge and exciting project for me to be involved with! It’s so much fun, but most of all it helps a fantastic cause. Being involved with the ABF has given me a totally different perspective on the work of the Army and what happens when things go wrong. I realise just how much they need public support and this calendar is going to help raise vital funds and awareness for the charity. It will be fully funded by sponsorship, which means that every single penny raised through calendar sales will go directly to the Army Benevolent Fund.

Here is a teaser shot from my first shoot with Miss January!

The ABF provides support in so many forms. They help injured soldiers, veteran soldiers, families of soldiers who have been killed whilst serving, to name but a few. Every year they must raise in excess of £5million to be able to carry out their vital work and help to rebuild the lives of those brave servicemen and women who do such an amazing job, representing our country and helping the civilians of oppressed countries rebuild their lives again. These soldiers are not ruthless killers. They are human beings placing their lives on the line for other people, so that your friends and family don’t have to. In the last week alone, 4 British soldiers have lost their lives in Afghanistan. Please show your support by sponsoring the calendar and buying it when it goes on sale in September!